Content Analysis of Broadcast Media Health Programmes on Illicit Drug Use in Enugu Metropolis, Nigeria
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Illicit drug use remains a significant public health and social concern in Nigeria, particularly among young people, prompting the use of broadcast media for anti-drug communication. This study analysed broadcast media health programmes on illicit drug use in Enugu Metropolis, Nigeria. Specifically, it examined the dominant themes, programme formats, and framing strategies employed in anti-drug communication. The study adopted a qualitative documentary research design and thematic content analysis. Data were obtained from selected broadcast media health programmes, campaign reports, policy documents, and publications from relevant national and international institutions published or broadcast between 2020 and 2025. Documents were purposively selected based on their relevance to the study objectives. Data analysis followed six stages: familiarisation, open coding, categorisation, theme generation, theme review, and interpretation. Findings revealed that the programmes emphasised the health, psychological, social, and legal consequences of illicit drug use, alongside prevention, rehabilitation, and community participation. Public service announcements, radio jingles, documentaries, health talk shows, expert interviews, news reports, and panel discussions were the predominant formats. Illicit drug use was predominantly framed as a public health, social, and law enforcement issue, with emphasis on preventive education and rehabilitation. The study recommends sustained thematic coverage, diverse programme formats, and stronger collaboration between broadcast media organisations and public health institutions to promote consistent, evidence-based anti-drug communication.
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