Exposure, Perception, Attitude and Adoption of Radio Health Programmes among Residents of Jalingo Metropolis
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This study investigated residents’ exposure, perceptions and attitudes towards radio health programmes in Jalingo metropolis. The research objectives were to determine the extent to which residents of Jalingo are exposed to health programmes broadcast on radio stations in the metropolis; ascertain the health messages to which residents are exposed; examine residents’ perceptions of the programmes; ascertain their attitudes towards the programmes; and determine whether residents adopt the health messages conveyed through the programmes. The study was anchored on the Health Belief Model and Uses and Gratifications Theory. A survey research design was adopted, and the study population comprised 581,000 residents of Jalingo, from which a sample size of 385 was selected using the Krejcie and Morgan sampling table. A questionnaire was used as the instrument for data collection, and the data generated were analysed using descriptive statistics. The findings showed that over 72% of Jalingo residents were exposed to and knowledgeable about radio health programmes in the metropolis. The findings also revealed that respondents had positive perceptions of the programmes. Furthermore, the study found that residents had positive attitudes towards radio health programmes, which were associated with widespread adoption of the health messages. The study recommended that radio stations in Jalingo should consider adjusting the broadcast times of their health programmes to suit listeners’ routines and extending programme duration to allow for greater audience interaction.
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