Artificial Intelligence, Immersive Technologies and the Future of Broadcast Media in Nigeria: Trends, Challenges and Prospects
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Abstract
The pace at which technology is emerging is transforming the global media landscape with profound changes in the way media contents are created, distributed and consumed. It is against this premise that this study investigates emerging technologies and the broadcast media in Nigeria. The study specifically identifies the different emerging technologies used by the Nigerian broadcast media industry as well as examining the trends, challenges and prospects of these technologies in the industry. Anchored on Diffusion of innovation theory, this study adopted the narrative method approach, where relevant secondary literatures were reviewed to gain insight to the topic of discussion. The study revealed that the introduction of new media technologies come with more opportunities to the broadcasting sector in the area of curating advanced programmes and also, the opportunity of gaining a wider audience which brings about efficiency and productivity. These emerging technologies specifically Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), automation and algorithmic contents are reshaping both the mainstream and the digital media outlets by driving innovation. The study therefore looks at the trends, challenges and prospects of these technologies in the Nigerian broadcast industry
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