Posters as Tools for Political Marketing in Samaru Community, Kaduna State

Abstract

This study examined the effectiveness of posters in political marketing as a strategy for creating awareness among electorates in Samaru Community ofKaduna State. In assessing the role of posters as a political marketing strategy, the following were examined: the extent to which political posters create awareness on the choice of candidates among electorates in Samaru community, the language usage in posters to influence the choice of electorate and the most effective political marketing strategy that influence electorate in Samaru community. Social Judgment theory was adopted as the theoretical framework of the study while survey design was employed to collect and analyse data, Findings indicated that posters create awareness and sensitize the electorates on the beneficial factors associated with politics. The study also discovered that the use of language in posters is very effective as it keeps the electorates acquainted with the political ideologies of the various political parties and candidates. The study recommended purposeful use of posters during campaign periods to market candidates contesting for political offices, given their mobilization and sensitization potentials.