Recognizing and Demonstrating Originality in Theses and Dissertations in Communication and Mass Media Research

Abstract

Irrespective of the institutional, ideological and disciplinary divergence, the hallmarks of most theses and dissertations in communication and media  oriented researches are unanimously acknowledged to be autonomous empirical, conceptual or theoretical works that make original contribution to knowledge. However, substantial and considerable disagreement and confusion exists regarding what constitutes originality and how contribution to knowledge can be demonstrated. Originality in communication and media research is primarily significant as it culminates in the production of new knowledge which can address the topic area or discipline. The concept of originality as it relates to theses and dissertations in communication and media programmes is complex and multifaceted hence identifying, articulating and conveying it requires enormous time, contemplation and effort. A good dissertation or thesis in the field of communication or media studies should clearly outline the classic ways in which the work is original by providing a succinct, focused and critical appraisal of the specific contribution to knowledge in the selected domain. This paper examines the concept of originality in theses and dissertations in the field of communication and media studies, and highlights directions in which candidates can recognize and demonstrate their individual contributions to knowledge.