Access and Utilization of Social Media-Based Agricultural Extension Information among Youth Farmers in Taraba State, Nigeria
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Abstract
This study examined access to and utilization of social media-based agricultural extension information among youth farmers in Taraba State, Nigeria. The study employed a descriptive survey research design, with a population frame of youth farmers registered with Taraba State Agribiz Gazette (2024). A sample of 286 respondents was selected using Taro Yamane’s formula. Data were collected through a structured questionnaire and analyzed using descriptive statistics, including frequency counts, percentages, means, and standard deviations. The findings reveal that exposure to agricultural extension information via social media platforms, is moderate, adoption of the information into farming practices remains limited, highlighting a gap between access and practical utilization. Nevertheless, the study where adoption occurred it was found that the notable benefits, include improvements in crop and livestock management, enhanced knowledge of soil and fertilizer practices, access to market opportunities, and strengthened networking with peers and extension agents. Key challenges associated with adoption of the information via the platforms include high data costs, poor internet connectivity, inconsistent electricity supply, limited digital literacy, and concerns over misinformation and content credibility. To enhance the effectiveness of social media-based extension services, the study recommends that government agencies and telecommunication providers improve rural internet coverage and affordability; agricultural extension agencies leverage dominant platforms with visually engaging, locally relevant content; targeted digital skills training be provided to youth farmers; structured online forums be established for peer-to-peer learning and mentorship; and social media channels be clearly branded and verified to improve credibility.
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