Optimising Audience Engagement with Data-Driven Marketing Strategies in Nigeria. Taraba State University Journal of Communication and Media studies, [S. l.], v. 5, n. 1, p. 126–137, 2025. Disponível em: https://tsujcms.org.ng/index.php/home/article/view/45. Acesso em: 5 sep. 2026.