Corporate Storytelling as a Strategic Tool for Brand Authenticity and Employee Identification in Multinational Enterprises: A Conceptual Review. Taraba State University Journal of Communication and Media studies, [S. l.], v. 6, n. 1, p. 231–243, 2026. DOI: 10.83216/tsujcms.vol6no1.175. Disponível em: https://tsujcms.org.ng/index.php/home/article/view/175. Acesso em: 27 oct. 2026.